Branding Centric, LLC

Delivering strategic marketing horsepower to help businesses build a brand

www.brandingcentric.com
518.817.1554

Branding Centric, LLC delivers result-driven strategic marketing horsepower, insight and plans without the overhead. Founded in January 2010 by Allison Lauenstein, this company will “connect the dots” around a client’s business and consumer insights to articulate their brand marketing strategy in a clear and compelling way to get results. Clear brand positioning is not just marketing — it’s about the entire business, so Allison works with her clients to help build their business and increase market share through innovation, untapped opportunities, and sharper strategic focus.

Allison strives to differentiate her business by staying focused on the strategic side of marketing. Strategic marketing is about taking a “think, then plan, and then do” approach vs. regular marketing , which tends to be just about the “doing.”

Being strategic means understanding customers and who they are, understanding competitors and what differentiates your organization, and understanding the industry that you are in and how to navigate it. Smart organizations then position themselves based on that understanding and create a brand essence that brings their positioning to life. The next step is to stick with it consistently, day in and day out.

With Branding Centric, Allison has put her talents to work across a wide variety of businesses – from billion dollar companies to start-ups to nonprofit organizations – across a diverse range of industries that include high-tech, manufacturing, food service, education, financial services and retail.

Before starting her own firm, she worked in brand marketing and strategic planning for Dunkin’ Donuts and Baskin-Robbins in Boston for more than 13 years, and spent another three years in the media industry working for the Albany Times Union in strategy and marketing. Allison has also taught undergraduate marketing courses at Rensselaer Polytechnic Institute, the University at Albany and Hudson Valley Community College.

For more information on Branding Centric, contact Allison at allison@brandincentric.com or at 518.817.1554.